Food ‘n Drink

Marks and Spencer have had a very appealing and memorable advertising campaign on the television here in the UK, called the ‘This is not just food’ campaign. It typical involved several types of food, an short guitar song and the voice of an Irish actress, Dervla Kirwan, who talks about the food in a fairly seductive voice. I’m sure you can find some on YouTube! However, the adverts are memorable. They make you salivate over the food and feel extremely hungry once you see them! They’re great.

However, the campaign has been pulled to make way for a new campaign which is currently running with David Jason (UK Comedy Actor) doing the voice over. As much as I love David Jason, the adverts are not good. I’ve seen them several times and it’s not appetising (true, there’s no chocolate cake with fondant oozing out!). You can’t listen and not see the advert, and realise it’s Marks and Spencer’s food until it’s mentioned at the end. The adverts have lost their style and their appeal.

Just bring Dervla and the music back!